Premium Postbiotic Brand
A pioneering wellness company. The creator of the first human-derived postbiotic supplement, partnered with our agency to transition from a B2B clinical model to a Direct-to-Consumer (DTC) powerhouse. Facing the challenge of marketing a novel, high-ticket ($199/month) supplement in a market accustomed to $40 probiotics, the client needed a strategy that balanced intrigue, education, and regulatory compliance.
Natural Supplement Success Story
This case study examines the transformative growth of a pioneering natural supplement brand specializing in a patented, highly bioavailable form of astaxanthin. Prior to this engagement, the client had never utilized paid advertising, relying primarily on podcast guesting for customer acquisition. Facing the challenge of effectively scaling their e-commerce operations across 54 countries without a blueprint for digital ad efficiency, the client partnered with us to build a comprehensive Meta and Google Ads strategy.
Scaling A Premium Pet Brand
A premium, single-ingredient dog treat manufacturer partnered with us to accelerate their direct-to-consumer (DTC) growth and penetrate new markets. By deploying a highly targeted, full-funnel paid media strategy across Meta and Google Ads, we transformed their digital storefront into a highly efficient sales engine. Over a single quarter, the brand saw a 202% increase in new customer acquisition, a 48% increase in DTC gross sales, and achieved an outstanding 4.22x blended Return on Ad Spend (ROAS).
Joint Support Supplement Brand
This supplement brand was running Meta ads but struggling to scale profitably. Their account was fragmented with too many campaigns and ad sets, which limited Meta’s ability to optimize. As a result, their ads weren’t converting effectively, average order value (AOV) was stagnant, and returns on ad spend (ROAS) had flatlined. By aligning structure, creative, and messaging, we gave Meta the tools it needed to maximize efficiency and scale while ensuring prospects were nurtured from awareness to purchase.
Golf Lovers Home Decor
An online golf-themed home decor business partnered with Barham Marketing to improve their sales through Google & Meta Ads. Previously, they ran less effective campaigns leading to stagnant and declining growth. Within 8 months, Barham Marketing’s tailored campaigns have achieved a revenue increase of $1.2 million, along with significant improvements in both ROAS and MER.
Fresh Alaskan Seafood
An Alaskan seafood company partnered with Barham Marketing to improve their ROAS, and later MER, through Google and Meta Ads. Previously, they ran into a plateau of new customer acquisition and revenue growth. Barham Marketing’s unique approach has achieved an annual revenue increase of over $1 million for two consecutive years.
Bodybuilding Supplements Startup
A startup, niche, supplement company partnered with Barham Marketing to precisely identify and target their ideal customer for a maximum ROI, through Google, Meta, and Amazon Ads. Barham Marketing’s unique approach has achieved an average LTV of up to $1,000 per customer, and a steady 4.7x ROAS for 6 consecutive years.
Candles & Home Goods
An online candle company partnered with Barham Marketing to revitalize sales and attract new customer to a maximize ROI, through Meta Ads. Previously, they struggled with poor ads management and ineffective ad campaigns that failed to engage their target audience. Barham Marketing’s customized approach has achieved an 8x ROAS, and increased their customer retention by 40%.
Sports Nutrition Supplements
A sports nutrition supplement company partnered with Barham Marketing to enhance their ROAS and develop compelling ad creatives that engage their target audience, through Google and Meta Ads. Barham Marketing’s tailored approach has achieved a substantial increase in revenue, higher engagement metrics on both Facebook & Instagram, and have implemented robust tracking mechanisms to provide clear insights into campaign performance.
Premium Wedding Media Brand
Before partnering with us in March 2023, this wedding media brand relied almost entirely on organic reach and word-of-mouth referrals. Despite offering high-end, editorial-style wedding photography and cinematic videography packages at accessible price points, their digital footprint in the highly competitive wedding vendor market was limited. They had virtually no presence in paid advertising, meaning they were missing out on a significant volume of high-intent couples actively searching for wedding media services.
Online Toner Buy-Back Platform
This online toner buy-back platform was using Google Ads to acquire customers but wasn’t hitting profitability targets. Ad spend was too high relative to return, with wasted budget spread across unfocused keywords and loosely organized campaigns. Headlines and ad copy weren’t tightly matched to user intent, which hurt quality scores and relevance. By combining structural improvements, smarter keyword focus, and creative optimization, the toner buy-back platform turned Google Ads into a channel that delivers both growth and profitability.
Manufacturing Facility – B2B Services
This manufacturing company was running Google Ads to generate new business but wasn’t seeing the level of growth they needed. As a result, they were paying for clicks that didn’t turn into qualified opportunities, and Google’s algorithm didn’t have the right signals to optimize for deals that actually closed. We implemented a highly focused strategy built around single-keyword themed ad groups (SKAGs). This structure allowed us to tightly align keywords, headlines, and ad copy, improving both relevance and click-through rates. Most importantly, we integrated their sales data directly back into Google Ads. Instead of optimizing for form fills alone, we set up closed deals to feed back into the platform as conversion events.
Upscale Hair Salon
This fast-growing salon was relying heavily on Google Ads to drive new bookings, but results weren’t matching the spend. When we audited their account, we discovered most of their budget was being eaten up by branded keyword campaigns. We rebuilt their Google Ads account from the ground up; restructuring campaigns, tightening targeting, and shifting away from branded terms so that spend went toward capturing high-intent new clients actively searching for salon services. To expand reach and brand awareness, we layered in Instagram ads with creative designed to showcase the salon’s work, highlight seasonal offers, and connect with local audiences where they were already spending their time.
Real Estate Training Program
This national real estate training program was running ads consistently but felt stuck. Despite investing heavily in Meta, their leads were costing too much, and the revenue growth they expected just wasn’t showing up. We began by completely restructuring their Meta ad account into the modern “one campaign, one ad set” structure that allows Meta’s algorithm to optimize performance efficiently. This eliminated wasted spend and ensured all data was flowing into a single, scalable setup.
Precious Metals Retailer
A California-based business specializing in buying and selling precious metals and coins, partnered with Barham Marketing to improve their lead generation through Google Ads. Previously, they ran less effective Smart and Display campaigns with high CPCs and low CTRs. Since October 2023, Barham Marketing’s tailored search campaigns, despite budget constraints, have achieved a 15.1% CTR, $2.52 CPC, and 120 conversions in the last 30 days, doubling their lead goals and significantly increasing store traffic and revenue.
Solar Panel Installation Pros
The leading solar panel installer in Massachusetts and New Hampshire, partnered with Barham Marketing to increase lead quantity, reduce cost per acquisition (CPA), and improve lead quality. Since March 2024, targeted Google Ads campaigns, including display retargeting and search campaigns, have achieved a 5% average CTR (22% for branded search), a $4.52 CPC, and 119 qualified leads, reducing CPA from $200-$300 to $34. Previously, the client’s broad ads had CPCs of $20-$95 and CPAs up to $4,517. The client is thrilled with the improved results and lead quality.
Family Owned Flooring Co.
Celebrating 91 years in business, a local flooring company partnered with Barham Marketing to increase leads and maintain cost-effective marketing. Running a Google Search Campaign since 2023, they targeted homeowners and business owners looking for new flooring with a $70/day budget. The campaign achieved an 8% CTR, $7.00 CPC, and 60 qualified leads in the last 30 days, with an 18% conversion rate. By integrating digital ads with traditional TV commercials, the client had their best year ever, significantly boosting leads and profitability.
Automotive Repair Experts
An automotive repair shop in Campbell, California, partnered with Barham Marketing to increase leads and maintain affordability on a tight budget. Running a Google Search Campaign since December with a $66/day budget, they targeted key services like alignments, brakes, suspension, and general repairs. The campaign achieved over 200 qualified leads in the last 30 days, with an average CPC of $4.22, CPA of $17, and a 24% conversion rate. Previously relying on less effective smart and display campaigns, the client saw a significant boost in leads and customer engagement, far exceeding expectations.