Google Merchant Center Feed Management
A robust and accurate product feed can go a long way toward improving the quality of your ads and ensuring they attract the right customers to your business. Our highly skilled team can help with all aspects of GMC feed management to ensure eCommerce success.
How It Works
eCommerce businesses running Google Ads Shopping campaigns or Performance Max campaigns upload product feed data to the Google Merchant Center, where it can then be used to generate ads that will ultimately be seen by potential customers.
Opimization
This includes restructuring product titles to add more details (e.g., material, product type, color, size) so that they can rank better in Shopping ads.
Troubleshooting
Our team can quickly and efficiently analyze and fix any issues related to your product feed.
Disapproved Products
Nothing is more frustrating than finding out your products haven’t been approved. We are well-versed in troubleshooting errors to fix disapproved products.
3rd Party Tools
We can help you integrate and use third-party feed management tools such as DataFeedWatch and Simprosys to update your product feeds.
Why Your Product Feed Matters
For eCommerce businesses, your product feed will make or break your Google Ads campaign. As prices change, items sell out, and new styles are introduced, maintaining an optimized product feed will directly impact how well your campaign performs.
This involves making sure all product titles, images, and descriptions (including information about pricing and availability) contain accurate and detailed data, as well as relevant keywords and phrases that will significantly increase the chance of your products being seen by your target audience.
More views from the right people leads to more clicks, and a better overall conversion rate. And, if managed correctly, your product feed will help you save money by reducing unnecessary ad spend due to irrelevant clicks.
A poorly managed product feed, on the other hand, can lead to lower click-through rates (CTRs), fewer conversions, and a loss in revenue.
More of our services
3A Marketing Courses
Learn everything you need to know (and then some) about Facebook & Google marketing.
Meta Ads
Stay top of mind with your customers with unique strategies tailored to your business.
Do you want to boost your business today?
Contact us to see how we can increase leads, optimize your campaigns, or coach you through the process of running your own ads.