Amazon Ads
In the fast-paced world of digital marketing, Amazon Ads are a game-changer. Barham Marketing specializes in creating highly targeted and cost-effective PPC campaigns that propel your company or product to the top the feeds. Our data-driven strategies and meticulous campaign management ensure maximum visibility, engagement, and conversions.
Learn About Our Strategy.
Data Driven Structure
By focusing on two key metrics—marketing efficiency ratio (MER) and total advertising cost of sales (TACoS)—we will help you evaluate your entire Amazon selling program, including organic sales due to boosted ad rank, often missed by many advertisers.
Listing Optimization
In addition to helping you gather reviews and build high-converting Amazon pages, Barham Marketing will help you fine-tune your product titles and descriptions to optimize visibility in Amazon search results. Our team can also help set up automated review requests sent to customers after each order.
Amazon Ad Types
We will build an Amazon Ads account structure that takes advantage of all campaign types and makes use of ad formats (including video) that few of your competitors are using.
Sponsored Products
CPC ads that promote individual product listings on Amazon to improve visibility
Sponsored Brands
Formerly Headline Search Ads, CPC ads that showcase brand & product portfolio
Sponsored Display
CPS/vCPM ads that appear on and off Amazon to drive awareness and consideration
Video Ads
Streaming TV and online video ads that spotlight your brand
Why Advertise On Amazon?
Similar to Google Ads, Amazon Ads is a pay-per-click advertising platform that allows businesses to increase brand awareness, engage with audiences, and drive revenue with paid ads while leveraging the massive reach and trusted shopping environment of the popular online retailer.
Love it or hate it, Amazon boasts a whopping 37.6% of the eCommerce market share in the United States, surpassing popular online marketplaces like Walmart and eBay.
Businesses who use Amazon Ads benefit from getting their ads in front of users who are already in a shopping mindset and are more likely to buy. Further, because ad placements are highly visible, they allow brands to stand out from competitors and capture key conversions.
Amazon Ads Services From Barham Marketing
While the benefits of using Amazon Ads are many, finding the time to explore the platform, build and manage campaigns, and correctly apply different tools and strategies to optimize performance can be a challenge for small business owners already occupied with the daily tasks of running a business. We deliver a full scope of services to help you create and manage high-performing Amazon Ads campaigns that drive growth.
What's Included
- Amazon Ads strategy development
- Audit of existing campaigns
- Competitive analysis & audience targeting
- Campaign creation & management
- Ongoing optimization
- Analytics & reporting
- Strategic retargeting
More of our services
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Meta Ads
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Do you want to boost your business today?
Contact us to see how we can increase leads, optimize your campaigns, or coach you through the process of running your own ads.